Welcome! This where you can learn more about Cody King. Explore his achievements, contributions, and journey that has shaped his unique path.
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Career
2024 - Present
CK Project
Founder + Advisor
The CK Project is a dynamic consulting service dedicated to fueling startup success by providing expert guidance tailored to their unique challenges and opportunities. The service focuses on three core areas:
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Go-to-Market (GTM) Strategies:
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The CK Project helps startups refine and execute GTM plans, ensuring product-market fit and effective scaling. This involves market research, customer segmentation, pricing strategies, and building robust marketing and sales pipelines.
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Building Strategic Partnerships:
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Leveraging a vast network and expertise, the CK Project identifies and cultivates impactful partnerships that enhance brand visibility, drive customer acquisition, and unlock new revenue streams. These partnerships are designed to align with the startup’s long-term goals and operational capabilities.
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Operational Optimization:
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The CK Project assesses and streamlines operational workflows to improve efficiency and scalability. This can include process mapping, team alignment, and implementing systems that support sustainable growth as the startup evolves.
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The CK Project serves as a trusted advisor, empowering startups to overcome initial hurdles and position themselves for long-term success. With a focus on collaboration and measurable outcomes, it offers tailored solutions that align with the founders’ vision and market demands.
2019 - 2023
Better Home & Finance Holding Co.
Sr. Manager, Partnerships
I focused on cultivating and expanding partnerships within the financial services sector. I’ve had the privilege of working on impactful collaborations with organizations such as American Express, LPL Financial, Carta, and Barclays. Additionally, I actively explore opportunities with companies like Capital One Financial, Stifel, and others seeking to enhance their customer offerings with innovative mortgage solutions.
2016 - 2019
CORRIGAN OIL CO.
Business Development Strategy
Strategic adviser to the Corrigan Group of Companies, where I cultivate partnerships across various industries to leverage and create unique business opportunities.
2011 - 2012
PATRICK RACING
Partnership Intern
Collaborated with the marketing team to retain existing sponsors and secure new sponsorship dollars for PR's IndyCar program, enhancing the program's visibility and funding.
2023 - 2024
Chapter
Partnerships Lead
Managed a portfolio of 15 partnerships across Healthcare, Content/Publisher, and Financial Services verticals, driving a 4x year-over-year revenue increase. Optimized conversion funnels, resulting in a market share increase on publisher platforms from 10% to over 80%. Maintained a 100% partner retention rate, showcasing a commitment to delivering value and fostering strong relationships. Collaborated with cross-functional teams, including marketing, product, engineering, sales, operations, finance, and legal, to secure and implement complex partnership deals while managing ongoing relationships effectively.
2017 - 2019
BLUE ENERGY, LLC
Founder + Business Development Strategy
I developed and managed relationships and investment projects focused on urban development, commercial infrastructure, and DC fast charging initiatives. In this role, I created strategic partnerships for investment opportunities in alternative energy projects for the Corrigan Group of Companies. Additionally, I oversaw the development and management of Blue Energy's digital and media platforms, ensuring impactful communication and engagement.
2015
STREET-WORKS DEVELOPMENT
District Detroit Project Team - Internship
Collaborated with the Senior Design Manager to develop the District Detroit Preview Center, a marketing hub designed to introduce the vision of the District Detroit to future stakeholders. Additionally, conceptualized an automotive museum and experiential attraction as part of the District Detroit's offerings, aligning with the area's cultural and economic development goals.
Cody King
I specialize in developing and scaling impactful partnerships to uncover and maximize investable opportunities. My experience spans building strategic operations, fostering collaborative relationships, and executing go-to-market strategies to deliver measurable results. Passionate about creating value, I thrive in dynamic environments where teamwork and innovation lead to long-term success.
Cody King
517-740-1432
